Onpage optimization refers to optimization of web site pages, while offpage SEO influences the visibility of a website on third party sites.
Onpage optimization is often a consideration when developing a site, and tested again after the site is launched. Some webmasters prefer a web audit regularly, though usually onpage SEO is not required constantly, unless the code or design have all been changed.
SEO PhD, is a free Firefox add-on for auditing onpage optimization of a website. The tool displays different information in the status bar of Firefox / Add-on bar that give the webmaster direct assessments of the level of onpage optimization of a site.
SEO Doctor uses Google's guidelines for onpage SEO to calculate the score of a page. Each band has a score of 0 to 100, with 100 being the best.
A click on the information in the status bar divides the score, showing optimized, semi-optimized and unoptimized page elements.
Additional information appears for each item that is part of the final score. For example, the element of classification for the H1 tag shows the number of H1 tags on the page, and an explanation that only one H1 tag should be displayed on each page of the site.
Each entry contains a "more information" link for additional information on the developer's website. The add-on calculate the score of a site on the basis of following factors:
• Flow Page Rank
• Web Analytics
• Description Meta
• Number of connections
• H2 Tag
• H1 tag
• Page indexable
• SEO friendly URLs
• Image ALT Tags
• Charging time
• Title Tag
Some webmasters may choose an audit that goes into more detail, but this is usually not necessary for most. Webmasters who need every minute details about onpage SEO of their website may want to consider getting a more sophisticated tool, but most webmasters should be fine with SEO Doctor.
There's something missing that can make a big impact on the visibility of a site in search engines? That is: OffPage Factor
Another interesting option of the add-on is to display linking information. The add-on lists the total number of links, and divides into internal and external links. All links are listed on the same page, sorted by count and percentage values.
Links can be exported to CSV, to analyze them further. A right-click on the add-on status bar displays a context menu with dozens of options. It offers quick access to various SEO metrics that are used frequently. It can indicate the number of pages indexed in Google (which is not very accurate), open the page in Yahoo Siteexplorer, Alexa opened, Competing, AdPlanner, favor or Web Trends traffic statistics, conducting various studies showing website backlinks in Yahoo Siteexplorer, performing various diagnostic tools link or open the analysis page SEMRush page.
Quick links may be very valuable for the performance of the search engine. SEO Doctor is available as an add-on for the Firefox browser. It is one of the most sophisticated SEO add-ons for Web browser, and is highly recommended. Webmasters can disable the status bar information at any time, which is great because it is too dominant in the status bar.
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